There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. 0000054763 00000 n Create a portfolio, be presentable and professional. All sponsors are encouraged to attend racing events. Edit your sponsorship agreement team online. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. When it comes to drafting your proposal, you can use either a presentation or document format. Get involved in relevant discussions around motorsport and your niche. Type text, add images, blackout confidential details, add comments, highlights and more. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Write down all important facts, such as the biographies of the racers and the team's success rate. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Thank the letter reader for his or her time and include all of your contact information. What makes you different from any other person? Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Assess whether what you can offer will help them reach their goals in a broad sense. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Approach the deal as a win-win for both sides. It takes only a couple of minutes. To be clear; for every dollar they give you, they want(need?) . Gather the history of your racing career or racing team. No matter what you do, try and bring consistency into all elements of this process. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Dont let imposter syndrome get the best of you. 0000051603 00000 n %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz How to Find a Sponsor as a Beginner Triathlete. Available on your favorite podcast player. The second is a simple showcase of who you are. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Try and see the positive in every situation. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Sponsorship Application. Where can I find sponsorship opportunities? How do I find companies to sponsor my race car? The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. <> Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Do you have a special story? Download this 100 percentage editable presentation and get access to our highly . To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. If theyre not quite right, ask yourself why. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. These are generally labor services vs paying cash or parts. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Advertisement Envato Elements (Design Without Limits) 1. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Is your account popular How many Thousands of followers do you have? Thank the letter reader for his or her time and include all of your contact information. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Simply putting a name out doesnt always mean it will come back as added revenue for a company. And you're not alone. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Sponsorship brings so much more than a logo on a car . putting on races, come join our race directors Facebook group, When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. All forms provided by US Legal Forms, the nations leading legal forms publisher. Val Apple Motorsports, Inc. 2. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Race Car Sponsorship Proposal Template. Disagree 0.87%. I think motorsports has become too commercial and that sponsorship interferes with good racing. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps The kind a marketing agency might present to a client they want to get on board. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Explain the expenses you incur as a race car driver in the second section. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. 0 Expect serious, cutthroat competition with the higher stakes. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. How it REALLY works, what it really is, and how to get it. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. But remember, a great proposal is about so much more than an attractive design. People regularly contact him asking for free parts in exchange for running a couple stickers. Click the link below to read more. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. The prototype race car is to be evaluated for its potential . It is your job as rights holder to understand what these objectives are and how you can best serve them. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. You can use this to get an idea of a suitable industry or company. Though my experience was generally limited, I never saw ANY return from any of it. Leg Daddy Racing Sponsorship Proposal 1. If anything, it means the opposite. %PDF-1.4 % Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Tell us about the class you run. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Think about those reasons you stand out. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Racing Sponsorships. Select the submit format and acquire the legal papers template in your product. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. If you are looking for racing sponsorship proposals, you are at the right place. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Trying to race while sticking to a budget? Write what the sponsor will get in return, working from the list you have prepared. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Sponsorship costs are negotiable and generally a one-time expense. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. There is occasional TV coverage, but it isnt major. From NASCAR, to Club Racing, to go-karting. First, provide a history of you and your racing team. 68 11 Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. You and any potential sponsors need to work together to achieve what you both need. If you want to run in one of the very few racing series that do get sponsors and prize money? It's now time to decide whom to approach and how to get them interested in sponsoring your race. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Sponsorships help defray these costs. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. We would like to pick up sponsors for our US Legends race car. Be sure to target each proposal to the specific potential sponsor. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. Sponsorship Proposal. Do research about the company. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. This will help you catch the decision makers eye but dont forget just how important content is in all this. You never know, something. A good marketing/sponsorship proposal includes: 1. Race Car Sponsorship Agreement Template. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. [1] 2. Nationally Televised racing is just that. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. % This is a more simple document that tells your story. A short biography about you. If you dont, it might be worth working with a designer to create this as they work on your proposal. Buy tickets for a NASCAR or F1 race. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Try reframing any negative thoughts into something more positive. Its so much easier to close a sale with someone youve already built a rapport with. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. You also may be able to offer experiences, such as hosting the company at the race track. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> The term influencer is relatively new, but the concept has been around for advertisers for a long time. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. The cover page should include the details of the potential client and your details. These are great places to start. 2011 Team Racing Sponsorship Proposal Our desire . Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Type an introductory letter, addressing it to the person in charge of the organization. Do not plead. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. But these features dont work alone. Do you have a special story? A business or group sponsors a racer, providing monetary support. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the The cover letter should also include the reasons why you think this sponsorship will work. Essentially, Contingency Sponsors have already agreed to support a racing series. Racers will put out an all-call on their social media pages and ask for small amounts at a time. How invested will they be in the sponsorship's success. Unfortunately, retaining sponsorship in the long term may not always be under your control. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Text of Pravega Racing Sponsorship Proposal. E@!Euq[dIV%ehJQ5$ startxref What assets of your property could potentially provide a good match for your sponsor's objectives? The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Many people think sponsorship is easy: Sponsorships are not charity. If you cant think of anything to say or ask, consider whether the prospect is right for you. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. 0000001109 00000 n Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Download. In exchange anyone who donates gets their name on the car for the event. Match those goals with what you can offer. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Everyone from the outside thinks that everyone racing cars has sponsors. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. 4. Even at the pro level, the work, luck, and talent required to make a career is astronomical. You need to know this to be able to create a compelling case for why a business should sponsor you. Neither Agree Nor Disagree 2.18%. stream Figure out what you can offer to a potential sponsor. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Modern-day motorsport sponsorship is all about standing out. Easily Editable, Printable, Downloadable. Will you sponsor my race car?