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If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. CoverGirls Instagram posted a video of Charles speaking about his new role. If you need help purchasing a product directly from Allure, go to our FAQ. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. James, who first earned. A religious liberty newsletter that is a must-read for people of faith. We change lives. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. "Everything in life is balance. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Covergirl. We can't let our kids get brainwashed like this," Benham said. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Charisma, Uniqueness, Nerve, and Talent, anyone? It's fun to play with the trends, but you want to keep going back to the classics. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. "James Charles is no exception. And so are five other '90s tattoo styles. Already a subscriber? For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. According to Huffington Post, it was only a year ago that Charles started his Instagram page. Follow Facebook.com/CosmoBeauty. Ad Choices. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. I've Been Single for 8 Yearsand I Blame My Makeup. Can a Jesus Revolution take place again in America? Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. "This type of nonsense has got to be called out. "Their main target is to eliminate any and all moral standards. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. 2023 Cond Nast. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. subscription yet. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Who needs rainbow highlight when you have this? 2023 Cond Nast. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. So its not surprising that its male cosmetics at this point.. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. Please click here to learn how. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. subscription. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) To say that Charles is talented would be an understatement. We want to bridge divides to reach everyone. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? log out. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with See for yourself. or call us at 1-617-450-2300. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Is Skin Cycling the Secret to Better Skin? If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". retailers. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. From everyday glam to eye looks that are packed with color, the social star can do it all. Our work isn't possible without your support. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Take our 'parent company' quiz! "Hopefully, itll also help my beard not shine through." Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. I purchased a glitter and a .more. The end of gendered toys? ', This website uses cookies to "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. See more ideas about james charles, covergirl, makeup. CoverGirl is giving gender stereotypes a much-needed makeover. Goldie is a golden base with green undertones and holographic glitter. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. CoverBoy! This article includes content provided by Instagram. Did You Hear "Did You Lotion" Growing Up? It has to stop. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Were seen as being global, fair, insightful, and perhaps a bit too earnest. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. CoverGirl announced its newest spokesperson is actually a cover boy. Meet CoverGirl's first-ever CoverBoy, James Charles. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. By subscribing to this BDG newsletter, you agree to our. James Charles is no exception. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Hmmm well that joke is ruined, but who cares! Its unsurprising, then, that James himself appears to embody those shifts. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. You read that correctly: The newest CoverGirl is a boy. The monochromatic eye look is absolutely gorgeous. Promise. We may earn commission from links on this page, but we only recommend products we love. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Log in to hide ads. I could look at this all day long and not get bored. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Real news, real hope. pic.twitter.com/088HlYBjQI. R.I.P. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Press question mark to learn the rest of the keyboard shortcuts "Just fingers. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". For one thing, James has a considerable social media presence in a world that increasingly values social media. In the company's 55 year history, there has never been a male star in one of their campaigns. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Tea. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. So why now? Sometimes, we call things boring simply because they lie outside the box we are currently in.. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Of course, Willam's been beating his face for ages. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Some information may no longer be current. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! The . Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. "There's something there for everyone. See the entire range of limited-edition, face, eye, and lip products below. Were the bran muffin of journalism. To make each of them even more personal, the collection also features two glossy lip toppers. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. 19802023 The Christian Science Monitor. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. 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Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. The Best Contour Palettes for the Ultimate Chisled Complexion. James Charles Dickinson is CoverGirl magazine first CoverBoy. User Agreement and Privacy Policy and Cookie Statement and And we shall see what I would look like if I suddenly sprouted blue eyelashes. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. Get non-boring fashion and beauty news directly in your feed. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Original reporting and incisive analysis, direct from the Guardian every morning. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Science Monitor has expired. Stay informed about the latest scientific discoveries & breakthroughs. Its basically the same thing," Willam tells Elite Daily. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. An update on major political events, candidates, and parties twice a week. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Barbie ad stars a boy for the first time. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Got ten of 'em.". All rights reserved. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. A weekly update on music, movies, cultural trends, and education solutions. In the week since, he lost millions of . CoverGirl has announced its first ever CoverBoy. "It just feels like something you want to wear.". The Monitor is a peculiar little publication thats hard for the world to figure out. coverboy makeup name change. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. At the age of 17, Charles is breaking boundaries and doing it in style. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign.