forced diversity in advertising

In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! I just think you dont like being manipulated. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. Thanks, Michael. Theyre made to look stupid, or just plain made fun of! It explains how ever since the post WW2 era our society has been led down this destructive path. All the rights and benefits one could have living in an urban area ARE afforded to all. The focus is all about diversity and political correctness instead of just making a great product. They would be absolutely crucified for going this route. That is my decision and I am very happy about it!! Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. That is the main problem. Spot on Cranky! But they only come out when it fits their narrative, like when a White cop shoots a Black person. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. I believe your observations are all valid, and appreciate your courage in posting. Omgggggg now the woke tards are picking on the NHL? By watching TV commercials today you would think that 70 to 80% of the population are people of color. It used to be, marketers could say they targeted women because women hold the purse strings. I am glad I am not the only one who has noticed this trend lately. I have to agree with you on your second point as well. Correct. Its so stupid. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . But a breakfast cereal company? Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. Garbage collectors? Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. But Ill bet its in the top 5 for virtue signaling. Being neutral isnt going to change anything. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! I see about 3% of Asians and less than 1% of Hispanics in commercials these days. Anyone with healthy self-confidence does not require the culture to prop up their egos. Hint: its the liberal left. This gap is both unsettling and unacceptable to most of today's consumers. I dont even watch the commercials anymore. Again, youre not racist just observant. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. Just last week, I read an article about how Hollywoods woke movie-makers are starting to notice that their films are bombing. It really doesnt matter to me what race a person is in a commercial. Lets face it, were in a culture war and race is its beating heart. We see what you are doing, and no, we arent buying it at all. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. God forbid somebody appropriates the wrong thing. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? I boycott all these companies with their PC bull****. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. Make sure your voice is heard. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. I am a gay man and I am sick of the LGBTQ with their crap too! Life imitates art. So, Lowes (and MANY other companies) feel the need to eliminate Christmas when 90%+ celebrate Christmas. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. I cant help wonder if there isnt some political manipulation going on here. Call me crazy. We arent being displaced both figuratively and literally by Canadians. But this points out the effort towards Social Engineering that is being made on us from all sides. And who are they? I suggested it as further reading for all. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. Once the Romans went down that path their society began to fail. Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. Keep watching CNN and MSNBC! Where are the 60% white people? Use cartoons or just anything other than actors! Mostly white men. the clothes fairy one is just annoying. I find the media, the big corps, anti-social media, etc., quite nauseating. I wouldnt buy the product for a penny let alone what they are selling it for. Oh my gosh, I knew things were bad, but this takes it to an entirely different level. It seems like TV is pushing white kids to act like disgusting black kids. The problem as I see it is that black people are the most racist people there is. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. Staying silent is part of how we got here in the first place. Here is link to study. I have ad blocks on youtube and on many websites. Remove race and substitute with something else. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. But leave me out of it. Yeah, Im not seeing how follow the money works here. and so true, so true.. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. Its gotten to the point where you never see a smart white male in a television commercial. And again, your comments about the roles blacks have in commercials were dead on. If blm does not get their way, they burn down the cities. Strong, smart and other traits are totally INDIVIDUAL traits. 5% are other religions. They see white erasure in western culture and wonder why. This is so fake, who fights in our wars? Explore the depth and breadth of ANA content through our product subcategories. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Imagine if they portrayed the whites as the smart ones who shop where the advertisers say or buy their products and its the blacks who are too stupid not to buy their products and have to be schooled. No doubt, interracial couples in commercials are a hot-button issue for many people of all races. As with the Universe, there is a great mass of different forces here. I was going to get rid of Netflix but there are no commercials so Im keeping it. Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! Black people put the word out to lie on census to keep population % low. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. Thanks again for writing and good luck landing some auditions. I understand what my staff is going through; I dont have to conduct research studies. I cant even watch it on weekends anymore because most of the hosts and guests are black. Honestly, I dont see this getting any better. Clearly, it is very real. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. A solution might be to use No actors! Its going to backfire! I also firmly believe my feedback would get screened out by a cube dwelling liberal.