is the ron burgundy podcast over is the ron burgundy podcast over

See omnystudio.com/listener for privacy information. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Its a lighthearted nightmare in here, weirdos! A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We were actually working and trying to make change together genuinely. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. It thrives when it is a widely distributed medium. Those companies are also struggling. See omnystudio.com/listener for privacy information. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. I will test anything. We also have a digital marketing team, I forgot that in the org chart. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Most of them are like, Facebook wont give us the time of day. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. We have a whole newsletter for podcasters. Youre the CEO of iHeart Digital, which is a big company with a long history. Its not the kind of game that is usual in this industry. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. So far, that is all we know, which is a shame. He founded it in a Duke University dorm room, and now hes found his way into podcasting. That feels obvious to me. I think most podcasters are bad at marketing. Thats our conference for the podcast industry. Again, streaming was a really obvious example of this for TV streaming companies. Lightning round. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I want you all to download the iHeartRadio app. I fell in love with this medium 10 years ago. Radio and podcasting have very different constraints. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Hollywood is a difficult, complicated industry, its nothing new to say that. I know you do. The toothbrushes were great. It sounds like you have things figured out, that you have confidence in your business. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. No, for real. How do you tend to the things in the library that arent the celebrity shows? People were shouting questions at me as I walked through the halls. Ive listened to you in the past. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. No. Its an audio medium. Its called Hot Pod, written by our very own Ariel Shapiro. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. We will avoid, at almost every turn, simplicity. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Absolutely. Theyre just insecure. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. It made it the medium that the internet promised creators it would give them but hadnt yet. Heres a funny anecdote. See omnystudio.com/listener for privacy information. What that meant for us was that we were not the main course anymore, as it were. Youve been more or less anti-subscription. The Ron Burgundy Podcast. Nothings perfect, but its pretty close to perfect. Hes fantastic. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Hes going to leave now. Fast, cheap, and good. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Yeah. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Just before we started, I was looking at your website. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Reviews. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. It has been a player in the audio space across multiple kinds of distribution for a long time. Its a great point and question. A million monthly downloads or more is a ton. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Its incredibly collaborative. Thats good. I can test exclusive or windowed content there. The math works out with subscription, but Im not sure how it works out with advertising. You have to make a lot of decisions. I talk to a lot of digital media CEOs and digital media types. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. How do you think about audience acquisition then? Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Every single question is about org charts. The counterexample there is obviously Joe Rogan at Spotify. Which one of your children is the business affairs group? On this distribution I make this. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. All of our attention is on audio now because of podcasting. Im going to get in trouble too, just like you are. People are stupid enough to complain about the ads. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Ron Burgundy is going live in the next season of his iHeartMedia podcast. So of course I asked Conal about that and lots more. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. This is like a $1,000 CPM host-read ad right here. I hate to answer it so vaguely. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. The BD team is livid. A bonus episode that somehow escaped the vault. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. The NFL is very similar. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. And the other is really edgy, innovative audio drama. Crypto company Gemini is having some trouble with fraud. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Everybody in this room has worked damn hard for the last 20 years to get to this point. It has been a pitfall of digital media from day one. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Its just like life. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Whats the structure below you to make all this work? Is it just Bob Pittman being like, Chaos reigns. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. The things youre describing dont always happen, right? So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. A little bit. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its clearly not as regulated as radio. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. This is a must-buy bucket of marketing. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Five Stars. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. You brought up your numbers, so I have to ask you about them. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Its actually a lot of different things. That is technically a long tail show. You should start one. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. But yes, weve seen that convert. Its not like a low-engagement medium. Will Ferrell has started a podcast as the character he played in the movie of the same name. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Its what we do. We were talking about these giant platform companies. No credit card needed. Ill answer it this way. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. It was a smart move on their part to buy a company like HowStuffWorks.com. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. I think thats it. Walk us through what that actually means. Theres a sigh of relief from the YouTube people somewhere. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. The short answer is, no, were growing. Our marketing people are here, youre very good. You dont? Menu. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Its always collaborative with their approval. What is the audio drama today? Why did you want to sell to iHeart? But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Thats important, because I think they want to do the right thing by the medium. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. We're the Film Fanatics. Not great. Im building up to it. Its good content. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. ChatGPT will eat us all. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Do you care? Oh, its right here. I have not mastered this, by the way. Ill go from the more obvious down to the less obvious. You get to market all these shows with your massive terrestrial network and your now massive podcast network. And that will lead to conversion for something else for you? Theres no ulterior motive or different goal. Its because of the venture capital money. I do. You just saw it happen. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. This was a year ago, and so now hes like, Whatever, dude. You take the point. We also co-own a company with Will Ferrell. We tend to think we have to do things sequentially. Im proud of the numbers. Thats not really how it works. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Barlow is a writer and producer on the show as well as. We havent even discussed the trust issues that are very real on social media. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Promote. It was the only time Ive ever gotten a call from somebody. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers I only say this to you because thats how we do that sale. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. To many in the industry, that seemed pretty disingenuous. You always do if youre running a startup. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? I look at the companies that have the targeting capabilities. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Its just a disconnect. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? No, not really. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Don't act like you're not impressed. We have an app of our own. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. The. Also, the medium was exploding. Theres this adage for anybody that has worked in video. Sometimes these restructures are a little bit fake. But I also think it fundamentally tripped up a little as a business model. There has never been a moment in the company that we were sidelined or deprioritized. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Is that how it goes when you talk to these folks? Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. They had seven or eight podcasts that they were making. The money from each of these pipes is not the same. The core fundamental, pretty consistent business model of podcasting is a rev share model. Thats a meeting I want to go to. CPMs are going up and the quality of the online ad marketplace is going down. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The second thing we do is spend a lot of time focusing on every show that we have on our network. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Yes, of course we are. The creator and the ad-serving publisher, in our case, are in total control. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. The Ron Burgundy Podcast. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. One hundred and twenty million a month? This is very unique. So we launched a company together. 2023 Big Money Players and iHeartPodcasts. Eighty million Americans a week listen to podcasts. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Episodes. He only came on here to pitch the app. I told you it was all about org charts, and Im not even to the org chart question yet. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We all get it by now, painfully. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Ill give two answers. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. There is a product lead; Uta Knablein is our chief product officer. Ill give you an example of a show. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. But that maverick approach has included some controversial steps as well. Its a massive amount of the stuff we take in and that we call the media. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? We tell stories through human conversation, more than anything else. Aren't. Real. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. She said, On the podcast, its much looser. In Chicago, I sat in front of OMD. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Podcasting is a mass-reach medium. You became the CEO of a formal division thats responsible for podcasts. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Its not like, I spent 95 percent of our time on Will Ferrell. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Yeah. YouTube is a good example of this. Do you offer rev shares to your creators? I dont think this is wishful thinking. We take this for granted as creators, as publishers, and as networks. Everything, I promise you, is simpler than you think. Theyre killing it right now. Our partners at Work x Work. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. He was a great guest, super game to answer the questions, especially in front of a live audience. We used Jun Group. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Weve talked with Ashley a lot about this. First of all, search engine optimization, period, is a version of what youre talking about. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. As that has happened, this thing has come along called audio. This one was definitely very real. Is that present for you? I dont have it candidly on a P&L anywhere. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Its a great question, because isnt everything direct response at the end of the day? Go follow Decoder on TikTok, its great. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. His last remarks drew laughter and claps from co-workers. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Ive just really struggled to understand why you would do that. Broadcast radio is a highly formatted media type. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. I think we moved off it too fast and I think its a robust business we should still focus on. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Here is your reach extender. The newest mass-reach media just happened, and it is called podcasting. 246 episodes totalling 170 hours, 51 minutes. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell.